If you are doing email marketing, you must already know that you should build an email list. Money is on the list as email marketing gurus love to say. And it's true. But there is a remark: you have to build your email list and send to your email list the right way, or it won't give you any profit.

How do you do that? What is the "right" way to build and send to the list so that it pays off for you in prospect? That is what we will talk about in this article.

WPNewsman can send emails through any third party SMTP server. In addition, you can use the SMTP settings of any email sender provider such as Amazon SES, SendGrid, Mandrill, etc. in our plugin.

This article explains you how to setup WPNewsman and Mandrill to send your email newsletters in style.

Optin forms are a great way to generate email subscribers but many people hate forms. Please enter your email address, first name, last name, phone number, company name… Many people find it exhausting to fill in multiple form fields and quit without finishing the subscription process. You lose subscribers and potential buyers.

So how can you get the user to subscribe? When creating the form they must complete to get the things you're offering, you have to think first of people that will see your form on the other side of the screen.

Many email users have more than one email account. Do you care which one they use to receive your emails?

You know not all the emails are monitored equally even if they belong to the same user.

Some email addresses are checked more often than others. Some accounts are relatively free from spam while others receive so much promotional emails that your message simply disappears in the countless flow of ads.

So, the important question is how do you persuade your prospects to give you the email address they treat better?

Whether you use a single or confirmed opt-in subscription method, you’ll be sending the first welcome email to each new subscriber. This is an email message that is automatically sent to the prospect after the subscription is done.

The way you welcome people lays the foundation of your future relationships. This is one of the most precious moments in your overall email marketing program. Someone has just expressed the interest in your services or products and has given his consent to receive your mailings. You’ve got the reader’s attention and, what is most important, you’ve got their email address and permission to email them.

Top 10 Questions You Should Ask Before Spending Your Hard Earned Dollars

Here we will talk about probably the biggest decision you'll have to make as an email marketer in terms of a supplier or a vendor. This is the decision where to host your list and email system. You have to make the right decision because moving your list and email system from one hosting platform to another is very difficult. It's a real pain.

When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention. However, there is one more simple yet effective tactic – get added to the recipient’s contact list or address book. It seems obvious but often times it’s overlooked by email marketers.

When you are running an online business, your list is the best and truest asset you have. When you need to make some money, your list is where you go. It’s the number one thing you need when you setup your business.

Your list is the vehicle to building trustful relationship with potential buyers. It’s also the vehicle to building trustful relationship with potential affiliates and partners because if you have a list, you can promote for your partners and they can promote for you. The money is on the list and, of course, the money is in your relationship with your list.

In this article we will cover two types of lists you can have and basic list building foundations.

You can have the best email system in the world, you can have the best autoresponder in the world but it’s useless if you don’t have a list. So, you need to build a list. Money is on the list. If you don’t have a good list, you don’t have profit.

Starting from the version 1.6.0 WPNewsman supports the integration with the WPML Multilingual CMS plugin. Thanks to this capability you can create the subscription form, email templates and action pages on different languages and collect subscribers speaking different languages to different lists.

This article assumes that you installed and activated the WPML Multilingual CMS plugin and enabled desired languages for your site. After you did it, follow the steps below.