Top 10 Questions You Should Ask Before Spending Your Hard Earned Dollars
Here we will talk about probably the biggest decision you'll have to make as an email marketer in terms of a supplier or a vendor. This is the decision where to host your list and email system. You have to make the right decision because moving your list and email system from one hosting platform to another is very difficult. It's a real pain.
When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention. However, there is one more simple yet effective tactic – get added to the recipient’s contact list or address book. It seems obvious but often times it’s overlooked by email marketers.
When you are running an online business, your list is the best and truest asset you have. When you need to make some money, your list is where you go. It’s the number one thing you need when you setup your business.
Your list is the vehicle to building trustful relationship with potential buyers. It’s also the vehicle to building trustful relationship with potential affiliates and partners because if you have a list, you can promote for your partners and they can promote for you. The money is on the list and, of course, the money is in your relationship with your list.
In this article we will cover two types of lists you can have and basic list building foundations.
You can have the best email system in the world, you can have the best autoresponder in the world but it’s useless if you don’t have a list. So, you need to build a list. Money is on the list. If you don’t have a good list, you don’t have profit.
Would you ever consider buying a list? My immediate reaction is “Absolutely not”. Such lists are like single-serving friends. You meet them once and you’ll never see them again. This is the situation email marketers should avoid by all means. The goal for email marketers is to build a list of engaged subscribers who knows you, trusts you and who can potentically invest into what you have to offer them.
Email marketing starts with collecting opt-in subscribers but the ultimate goal of your list building strategy should be getting lifetime customers. The actual measure of your marketing success is not your subscribers’ list, it’s your customers’ list.
So, getting opt-ins is important but what is more important is to communicate with them, show them your appreciation, and do your best to help them achieve their goals. You’ll develop a long-term email marketing program to maintain your customers but it all starts with the welcome email. Engaging new subscribers is as important as collecting opt-ins in the first place. Below are 5 tips and best practices for creating and sending welcome messages.
When done properly, email marketing can effectively support your business at a relatively low budget. As the goals and target audience may differ depending on your market niche, we’ll focus on the subscribers’ list building which is the starting point of any solid email marketing program. We’ll share with you the top 10 tips on how to create a responsive email list and maintain long term relationship with your subscribers.
The Pro version of our newsletter plugin allows you place different subscription forms to your site and collect subscribers into different mailing lists. This feature suggested a cool idea to me that I want to share. Using this capability of the Pro version you can easily find out the best place for the opt-in form on your website to get the more subscribers possible. So, if you are hesitating about whether to add the signup form to the side bar, or inside the page, follow our advice to see where your opt-in form works better.
According to SpamHaus, confirmed opt-in means that the recipients has confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification.
Confirmed opt-in ensures that the recipient subscribed using a valid email address and with the email address owner’s permission. It legally protects the email sender because the subscription confirmation received from the recipient proves that the recipient intentionally subscribed and grants permission for the mailings.
With that in mind, we designed our WPNewsman plugin so that it allows to collect subscribers around a WordPress site using the confirmed opt-in or double opt-in method. However, some users believe that the single opt-in method is better because it does not require an extra step from the subscriber while you still have the proof of the subscription fact.
Below we’d like to shatter the most widespread myths about the confirmed opt-in method and explain why we implemented confirmed opt-in in WPNewsman.