Top 10 Questions You Should Ask Before Spending Your Hard Earned Dollars
Here we will talk about probably the biggest decision you'll have to make as an email marketer in terms of a supplier or a vendor. This is the decision where to host your list and email system. You have to make the right decision because moving your list and email system from one hosting platform to another is very difficult. It's a real pain.
When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention. However, there is one more simple yet effective tactic – get added to the recipient’s contact list or address book. It seems obvious but often times it’s overlooked by email marketers.