WPNewsman

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Create a digest email in WPNewsman

How to Quickly Create a Digest Email Newsletter in WPNewsman

In addition to regular email newsletters, WPNewsman allows you send a blog posts digest to your subscribers. You can insert posts excerpts into any template or new message.

From this quick video you will learn:

  • how to install a template from our templates’ store
  • how to create a message from the template
  • how to add a post digest to the message
  • how to add the unsubscribe link, link to view email online and links to your social profiles to the message
Edit welcome message in WPNewsman

Welcome Message Best Practices: 5 Steps to Better Welcome Message

Email marketing starts with collecting opt-in subscribers but the ultimate goal of your list building strategy should be getting lifetime customers. The actual measure of your marketing success is not your subscribers’ list, it’s your customers’ list.

So, getting opt-ins is important but what is more important is to communicate with them, show them your appreciation, and do your best to help them achieve their goals. You’ll develop a long-term email marketing program to maintain your customers but it all starts with the welcome email. Engaging new subscribers is as important as collecting opt-ins in the first place. Below are 5 tips and best practices for creating and sending welcome messages.

Use External Tracking Tools

Use External Tracking Tools: Google Analytics or Piwik

The Pro version of our WPNewsman plugin provides you with the ability to track your recipients’ actions using Google Analytics and Piwik tracking tools.

Google Analytics is a service that generates detailed statistics about the visits to a website. With Google Analytics’ analysis features you can find out how many customers you’re attracting, how much you’re selling and how users are engaging with your site . Read more about Google Analytics here.

Piwik is yet another tracking service alternative to Google Analytics. It’s an open source free web analytics tool that is installed on your local server. Unlike Google Analytics that keeps statistics in your account on Google Analytics, Piwik keeps tracking statistics on your server.

Piwik Analytics lets you track how efficient various marketing campaigns are in bringing visitors to your website (visits, page views, etc.), how well these visitors convert and how much revenue they generate. Read more about Piwik Analytics here.

Using Google Analytics or Piwik remote tracking in your newsletters is simple.

Just before sending the newsletter:

1. Choose the tracking option: Google Analytics or Piwik.

2. Enter the campaign name.

3. Click “Send”.

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The plugin automatically adds the Google Analytics or Piwik tracking code to your URLs in the message.

Wait for a couple of days after you sent your newsletter and see the statistics!

Login to your Google Analytics account and click on Campaigns at the left side under Traffic Sources.

The page will show you all your campaigns. Look for ‘wpnewsman / email’ campaigns statistics.

In Piwik go to the report Referrers -> Campaigns and click on the campaign name to see how the links performed.

Tracking in Piwik is done using the ‘pk_campaign’ parameter in URLs. WPNewsman will add this parameter to each URL.

http://domain.com/products.html   ->  http://domain.com/products.html?pk_campaign=News-Jan2013

All visitors who open the email and click on the link will arrive on your website. Piwik will track the visit, and detect the parameter “pk_campaign” in the URL of the first page view, and the visit will be credited to the Referrer -> Campaign: “News-Jan2013”.

wpnewsman subscription form

10 Tips for Creating Opt-in Email List and Sending Newsletters

When done properly, email marketing can effectively support your business at a relatively low budget. As the goals and target audience may differ depending on your market niche, we’ll focus on the subscribers’ list building which is the starting point of any solid email marketing program. We’ll share with you the top 10 tips on how to create a responsive email list and maintain long term relationship with your subscribers.

Use of Short Codes in Emails

Use of Short Codes in Emails

In WPNewsman you can use numerous short codes to merge different information into your email newsletters. When you add custom fields and/or options to the subscription form, WPNewsman instantly displays the short code for the selected field. You can copy the shortcode and insert it into the email message or template to personalize your newsletters or confirmation/welcome message.

copy shortcode in the optin form

In addition to custom short codes, you can use the short codes below:

[newsman sub="*"] outputs all fields of the subscriber. Should only be used in admin notification emails.

[newsman sub="*" tag="li"] the same as above but additionally wraps each field-value pair in the specified html element.

[newsman wp="blogname"] outputs the results of the wp function call get_option(‘blogname’)

[newsman wp='url'] outputs the results of the wp function call get_bloginfo(‘url’)

[newsman wp='wpurl'] outputs the results of the wp function call get_bloginfo(‘wpurl’)

[newsman wp="blogdescription"] outputs the results of the wp function call get_option(‘blogdescription’)

[newsman me="email"] outputs “From email” plugin settings value

[newsman me="name"] outputs “From name” plugin settings value

[newsman link='confirmation'] outputs the subscription confirmation URL

[newsman link='resend-confirmation'] outputs the resend confirmation URL

[newsman link='unsubscribe'] outputs the instant unsubscribe URL

[newsman link='confirm-unsubscribe'] outputs the unsubscription confirmation URL

[newsman-form id="1"] outputs subscription form. id is the id of the list.

[newsman date="Y-m-d"] outputs current date in the specified format (see http://php.net/manual/en/function.date.php for formatting options)

[newsman sub='subscribed'] outputs the subscription date

[newsman subject] outputs the email subject

[newsman fn=] works with any WordPress function. For example, the shortcode to output the post author’s name will be [newsman fn=’the_author’]

Pair (opening and closing) short codes:

[newsman_in_email]

[/newsman_in_email] text inside these short codes is visible in the email client only

[newsman_not_on_web]

[/newsman_not_on_web] text inside these short codes is visible in the email client only

[newsman_on_web]

[/newsman_on_web] text inside these short codes is visible on the web only

[newsman_has_thumbnail]

[/newsman_has_thumbnail] used in the post template only, the block is visible only if the post has a thumbnail

[newsman_no_thumbnail]

[/newsman_no_thumbnail] used in the post template only, the block is visible only if the post has no thumbnail

[newsman fn=] works with any WordPress function. For example, the shortcode to output the post author’s name will be [newsman fn=’the_author’]

We suggest to use pair short codes in comments <!– –> in order they are not displayed in the message:

<!-- [newsman_in_email] -->

<!-- [/newsman_in_email] -->

Short codes that can be used inside the “post_block” editable block of digest particles file:

[newsman post="number" outputs the number of post in the batch

[newsman post='permalink']

[newsman post="fancy_excerpt"]

[newsman post="post_date"]

[newsman post="post_title"]

[newsman post="post_content"] outputs the full post content

[newsman post="post_excerpt"] outputs the original post excerpt filled in the WordPress post’s excerpt field on the post editing page.

[newsman post="fancy_excerpt" words="150"] outputs the post excerpt created from the post content. Words – maximum number of words.

[newsman post="thumbnail"] outputs the thumbnail URL

[newsman_loop query="tag=bread,baking"] fetches the posts with standard wp query in string notation (see more here http://codex.wordpress.org/Class_Reference/WP_Query).

Also you can pass parameters to the WP_Query constructor as object, just put the shortcode as parameters, for example:

[newsman_loop tag="bread" posts_per_page="5" nopaging="1" orderby="date" order="DESC"] returns 5 latest posts with the tag “bread”

[newsman_loop post__in="1,2,3"] fetches all posts from the set

[newsman_loop post__not_in="1,2,3"] fetches all posts except those listed in the set

Short Codes for Social Profiles Links

These short codes work if your enter the URLs of your social profiles in the plugin Settings:

[newsman profileurl='twitter'] fetches the URL of your Twitter profile

[newsman profileurl='googleplus'] fetches the URL of your Google+ profile

[newsman profileurl='linkedin'] fetches the URL of your LinkedIn profile

[newsman profileurl='facebook'] fetches the URL of your Facebook profile

Create signup form in WPNewsman

Where to Put the Subscription Form to Get More Subscribers

The Pro version of our newsletter plugin allows you place different subscription forms to your site and collect subscribers into different mailing lists. This feature suggested a cool idea to me that I want to share. Using this capability of the Pro version you can easily find out the best place for the opt-in form on your website to get the more subscribers possible. So, if you are hesitating about whether to add the signup form to the side bar, or inside the page, follow our advice to see where your opt-in form works better.

wpnewsman double optin process

Why WPNewsman Uses Confirmed Opt-In Method

According to SpamHaus, confirmed opt-in means that the recipients has confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification.

Confirmed opt-in ensures that the recipient subscribed using a valid email address and with the email address owner’s permission. It legally protects the email sender because the subscription confirmation received from the recipient proves that the recipient intentionally subscribed and grants permission for the mailings.

With that in mind, we designed our WPNewsman plugin so that it allows to collect subscribers around a WordPress site using the confirmed opt-in or double opt-in method. However, some users believe that the single opt-in method is better because it does not require an extra step from the subscriber while you still have the proof of the subscription fact.

Below we’d like to shatter the most widespread myths about the confirmed opt-in method and explain why we implemented confirmed opt-in in WPNewsman. 

wpnewsman rating

Help Us Spread the Word about WPNewsman!

We don’t usually ask much of you. We try to make you happy. But today we’d like to ask your help. Do you love the WPNewsman plugin? If it’s saving you time, money, gives you a direct control of your list and helps you stay in touch with your subscribers on a timely manner, please, spread the word about it.

We are happy if our little plugin makes your life easier and helps you in business. We believe that with your word of mouth it can be known by others who are at pain with collecting subscribers and sending them newsletters.