Email marketing starts with collecting opt-in subscribers but the ultimate goal of your list building strategy should be getting lifetime customers. The actual measure of your marketing success is not your subscribers’ list, it’s your customers’ list.
So, getting opt-ins is important but what is more important is to communicate with them, show them your appreciation, and do your best to help them achieve their goals. You’ll develop a long-term email marketing program to maintain your customers but it all starts with the welcome email. Engaging new subscribers is as important as collecting opt-ins in the first place. Below are 5 tips and best practices for creating and sending welcome messages.
Use External Tracking Tools: Google Analytics or Piwik
The Pro version of our WPNewsman plugin provides you with the ability to track your recipients’ actions using Google Analytics and Piwik tracking tools.
Google Analytics is a service that generates detailed statistics about the visits to a website. With Google Analytics’ analysis features you can find out how many customers you’re attracting, how much you’re selling and how users are engaging with your site . Read more about Google Analytics here.
Piwik is yet another tracking service alternative to Google Analytics. It’s an open source free web analytics tool that is installed on your local server. Unlike Google Analytics that keeps statistics in your account on Google Analytics, Piwik keeps tracking statistics on your server.
Piwik Analytics lets you track how efficient various marketing campaigns are in bringing visitors to your website (visits, page views, etc.), how well these visitors convert and how much revenue they generate. Read more about Piwik Analytics here.
Using Google Analytics or Piwik remote tracking in your newsletters is simple.
Just before sending the newsletter:
1. Choose the tracking option: Google Analytics or Piwik.
2. Enter the campaign name.
3. Click “Send”.
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The plugin automatically adds the Google Analytics or Piwik tracking code to your URLs in the message.
Wait for a couple of days after you sent your newsletter and see the statistics!
Login to your Google Analytics account and click on Campaigns at the left side under Traffic Sources.
The page will show you all your campaigns. Look for ‘wpnewsman / email’ campaigns statistics.
In Piwik go to the report Referrers -> Campaigns and click on the campaign name to see how the links performed.
Tracking in Piwik is done using the ‘pk_campaign’ parameter in URLs. WPNewsman will add this parameter to each URL.
All visitors who open the email and click on the link will arrive on your website. Piwik will track the visit, and detect the parameter “pk_campaign” in the URL of the first page view, and the visit will be credited to the Referrer -> Campaign: “News-Jan2013”.
When done properly, email marketing can effectively support your business at a relatively low budget. As the goals and target audience may differ depending on your market niche, we’ll focus on the subscribers’ list building which is the starting point of any solid email marketing program. We’ll share with you the top 10 tips on how to create a responsive email list and maintain long term relationship with your subscribers.
In WPNewsman you can use numerous short codes to merge different information into your email newsletters. When you add custom fields and/or options to the subscription form, WPNewsman instantly displays the short code for the selected field. You can copy the shortcode and insert it into the email message or template to personalize your newsletters or confirmation/welcome message.
In addition to custom short codes, you can use the short codes below:
[newsman sub="*"] outputs all fields of the subscriber. Should only be used in admin notification emails.
[newsman sub="*" tag="li"] the same as above but additionally wraps each field-value pair in the specified html element.
[newsman wp="blogname"] outputs the results of the wp function call get_option(‘blogname’)
[newsman wp='url'] outputs the results of the wp function call get_bloginfo(‘url’)
[newsman wp='wpurl'] outputs the results of the wp function call get_bloginfo(‘wpurl’)
[newsman wp="blogdescription"] outputs the results of the wp function call get_option(‘blogdescription’)
[newsman me="email"] outputs “From email” plugin settings value
[newsman me="name"] outputs “From name” plugin settings value
[newsman link='confirmation'] outputs the subscription confirmation URL
[newsman link='resend-confirmation'] outputs the resend confirmation URL
[newsman link='unsubscribe'] outputs the instant unsubscribe URL
[newsman link='confirm-unsubscribe'] outputs the unsubscription confirmation URL
[newsman-form id="1"] outputs subscription form. id is the id of the list.
The Pro version of our newsletter plugin allows you place different subscription forms to your site and collect subscribers into different mailing lists. This feature suggested a cool idea to me that I want to share. Using this capability of the Pro version you can easily find out the best place for the opt-in form on your website to get the more subscribers possible. So, if you are hesitating about whether to add the signup form to the side bar, or inside the page, follow our advice to see where your opt-in form works better.
According to SpamHaus, confirmed opt-in means that the recipients has confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification.
Confirmed opt-in ensures that the recipient subscribed using a valid email address and with the email address owner’s permission. It legally protects the email sender because the subscription confirmation received from the recipient proves that the recipient intentionally subscribed and grants permission for the mailings.
With that in mind, we designed our WPNewsman plugin so that it allows to collect subscribers around a WordPress site using the confirmed opt-in or double opt-in method. However, some users believe that the single opt-in method is better because it does not require an extra step from the subscriber while you still have the proof of the subscription fact.
Below we’d like to shatter the most widespread myths about the confirmed opt-in method and explain why we implemented confirmed opt-in in WPNewsman.
We don’t usually ask much of you. We try to make you happy. But today we’d like to ask your help. Do you love the WPNewsman plugin? If it’s saving you time, money, gives you a direct control of your list and helps you stay in touch with your subscribers on a timely manner, please, spread the word about it.
We are happy if our little plugin makes your life easier and helps you in business. We believe that with your word of mouth it can be known by others who are at pain with collecting subscribers and sending them newsletters.