If you are doing email marketing, you must already know that you should build an email list. Money is on the list as email marketing gurus love to say. And it's true. But there is a remark: you have to build your email list and send to your email list the right way, or it won't give you any profit.
How do you do that? What is the "right" way to build and send to the list so that it pays off for you in prospect? That is what we will talk about in this article.