If you are doing email marketing, you must already know that you should build an email list. Money is on the list as email marketing gurus love to say. And it's true. But there is a remark: you have to build your email list and send to your email list the right way, or it won't give you any profit.
How do you do that? What is the "right" way to build and send to the list so that it pays off for you in prospect? That is what we will talk about in this article.
Top 10 Questions You Should Ask Before Spending Your Hard Earned Dollars
Here we will talk about probably the biggest decision you'll have to make as an email marketer in terms of a supplier or a vendor. This is the decision where to host your list and email system. You have to make the right decision because moving your list and email system from one hosting platform to another is very difficult. It's a real pain.
When it comes to email deliverability, we used to talk about big issues: opt-in email list and list hygiene, ISP whitelisting, sender authentication (SPF, Reverse DNS Lookup, and DomainKeys), and email newsletter design. These factors play a very important role in the email delivery process and are worth our attention. However, there is one more simple yet effective tactic – get added to the recipient’s contact list or address book. It seems obvious but often times it’s overlooked by email marketers.
When you are running an online business, your list is the best and truest asset you have. When you need to make some money, your list is where you go. It’s the number one thing you need when you setup your business.
Your list is the vehicle to building trustful relationship with potential buyers. It’s also the vehicle to building trustful relationship with potential affiliates and partners because if you have a list, you can promote for your partners and they can promote for you. The money is on the list and, of course, the money is in your relationship with your list.
In this article we will cover two types of lists you can have and basic list building foundations.
You can have the best email system in the world, you can have the best autoresponder in the world but it’s useless if you don’t have a list. So, you need to build a list. Money is on the list. If you don’t have a good list, you don’t have profit.
Would you ever consider buying a list? My immediate reaction is “Absolutely not”. Such lists are like single-serving friends. You meet them once and you’ll never see them again. This is the situation email marketers should avoid by all means. The goal for email marketers is to build a list of engaged subscribers who knows you, trusts you and who can potentically invest into what you have to offer them.
Starting from the version 1.6.0 WPNewsman supports the integration with the WPML Multilingual CMS plugin. Thanks to this capability you can create the subscription form, email templates and action pages on different languages and collect subscribers speaking different languages to different lists.
This article assumes that you installed and activated the WPML Multilingual CMS plugin and enabled desired languages for your site. After you did it, follow the steps below.
According to SpamHaus, confirmed opt-in means that the recipients has confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification.
Confirmed opt-in ensures that the recipient subscribed using a valid email address and with the email address owner’s permission. It legally protects the email sender because the subscription confirmation received from the recipient proves that the recipient intentionally subscribed and grants permission for the mailings.
With that in mind, we designed our WPNewsman plugin so that it allows to collect subscribers around a WordPress site using the confirmed opt-in or double opt-in method. However, some users believe that the single opt-in method is better because it does not require an extra step from the subscriber while you still have the proof of the subscription fact.
Below we’d like to shatter the most widespread myths about the confirmed opt-in method and explain why we implemented confirmed opt-in in WPNewsman.